Verdict: 'Expert copywriter' does the heavy lifting and then gets handed nothing to work with. No product, no prospect, no goal — this prompt will produce a generic cold email template that converts exactly as well as every other generic cold email…
see the specimen they pasted
you are an expert copywriter. please help me write a really compelling cold email that converts well for my SaaS startup
“please help me write a really compelling cold email”
'Really compelling' is a vibe request, not a spec — the model has zero signal on what compelling means for this audience, offer, or CTA.
swap: 'really compelling' → a concrete goal, e.g. 'gets a 15-minute discovery call booked'
“that converts well”
'Converts well' is undefined — converts to what? A reply, a demo booking, a link click? Without the conversion goal, the model guesses and guesses wrong.
add: explicit CTA, e.g. 'CTA is a single reply asking for a 15-min call, no links'
“for my SaaS startup”
'SaaS startup' is the widest possible category — it tells the model nothing about the product, the ICP, the pain point, or the competitive angle.
add: product description (1 sentence), ICP job title, and the one pain point being solved
You are a B2B cold email specialist who writes short, direct emails for SaaS companies. Your emails follow the PAS framework (Problem → Agitate → Solution), never exceed 100 words in the body, and always end with a single low-friction CTA.
Write one cold email for the following:
- Product: [one-sentence description of what the SaaS does]
- ICP: [target job title, e.g. 'Head of Operations at 50–200 person e-commerce companies']
- Core pain point: [the specific problem they wake up dreading]
- Differentiator: [why this product, not a competitor]
- CTA: Reply to book a 15-minute call — no links, no attachments
Rules:
- Subject line: max 7 words, no clickbait, no ALL CAPS
- Body: max 100 words
- Tone: peer-to-peer, not salesy — write like a founder, not a BDR
- No filler openers ('I hope this finds you well', 'My name is...')
- No bullet lists in the email body
- End with one question, not a statement
Deliver: subject line, preview text (max 40 chars), email body. Nothing else.https://getmeerkat.dev/roast/uf8mv2v589