Verdict: 'Make it pop' is three words of pure wish — you've handed the model a mood board, not a brief.
see the specimen they pasted
Help me make my landing page copy better. Make it more engaging and punchy so it converts well. Really make it pop.
“Help me make my landing page copy better”
'Better' is doing zero lifting here — better than what, for whom, by what measure? The model will average out to 'slightly more energetic' and call it a day.
swap: 'better' → 'rewrite to make the hero headline and CTA feel urgent and specific to [target reader]'
Replace 'better' with a concrete before/after standard — name what changes, for whom, and how you'll know it worked.
“Make it more engaging and punchy so it converts well”
'Engaging', 'punchy', and 'converts well' are three vibes stacked on top of each other with no instruction underneath — the model can't audit a conversion rate, it can only guess what you mean by punchy.
add: specific copy rules — e.g. 'lead with the reader's problem, not the product name; every sentence must earn its place; CTA must state the outcome, not the action'
Swap mood adjectives for behavior rules: tell the model what to do to the copy, not how the copy should feel.
“Really make it pop”
'Pop' is a wish you'd paste on a mood board. It tells the model absolutely nothing — every AI will nod, write something, and declare it popped.
cut: 'Really make it pop' entirely — it adds nothing a concrete format contract doesn't already cover
If a phrase would survive unchanged in a brief for a logo, a jingle, or a tattoo, it has no place in a copy prompt.
“Help me make my landing page copy better”
You haven't said who's reading this page, what they already believe, or what they're afraid of — without that, the model writes for an imaginary average person who doesn't exist.
add: '[target reader — e.g. "solo founders who've tried three tools and burned out"] — and paste the current copy below'
Always name the reader's state of mind before the task: what they believe now, what you need them to believe after.
You are a direct-response copywriter. Your job is to rewrite the landing page copy below — not polish it, rewrite it.
Target reader: [describe them in one sentence — e.g. "early-stage SaaS founders who've wasted money on ads and don't trust marketing hype"]
Product/offer: [one sentence on what it does and who it's for]
Main conversion goal: [e.g. "click 'Start free trial'"]
Rewrite rules — follow every one:
1. Hero headline: lead with the reader's problem or desired outcome, not the product name.
2. Subheadline: one sentence that makes the promise concrete and specific (include a number or timeframe if true).
3. Body copy: cut every sentence that doesn't move the reader closer to clicking. No throat-clearing, no 'we believe in', no passive voice.
4. CTA button text: state the outcome the reader gets, not the action they take ('Get my free audit', not 'Submit').
5. Tone: direct, skeptic-friendly — write for someone who's seen ten landing pages today and is already bored.
Format your output as:
- HEADLINE:
- SUBHEADLINE:
- BODY (max 80 words):
- CTA:
- ONE-LINE NOTE on what you changed and why it should convert better.
Paste the current copy here:
[existing copy]/roast/example/vague-verb