Indictment: 'World-class expert with 20 years of experience' is a LinkedIn headline, not a brief — and 'help me with my go-to-market strategy' is the entire contents of a sticky note you lost.
see the specimen they pasted
You are a world-class expert marketing strategist with 20 years of experience. Help me with my go-to-market strategy.
“You are a world-class expert marketing strategist with 20 years of experience”
The title does zero lifting here — the model already knows what a marketing strategist does, and 'world-class' is just flattery you're paying to yourself. You've named a costume, not a behavior.
cut: the title entirely, or swap it for a behavior: 'Identify the three riskiest assumptions in my go-to-market plan and rank them by likelihood of killing the launch.'
A role only earns its place when it narrows a specialist domain or anchors an audience — otherwise, name the behavior you want instead.
“Help me with my go-to-market strategy”
'Help me with' is the prompt equivalent of walking into a doctor's office and saying 'I need help with my body.' It tells the model nothing about what's wrong, what you have, or what you need out the other side.
swap: 'help me with' → 'Audit my GTM strategy and return: (1) target segment ranked by fit, (2) top 3 channel bets with rationale, (3) one critical gap I haven't addressed.'
Replace 'help me with X' with the specific deliverable you want — a decision, a ranked list, a critique, a draft.
“Help me with my go-to-market strategy”
There's no product, no market, no stage, no audience, no constraints — the model has to invent your entire business context from scratch, which means it will hallucinate a generic SaaS startup and hand you a template.
add: product description (one sentence), target customer, current stage (pre-launch / launched / scaling), and the one decision you're stuck on.
A strategy prompt without a product, a customer, and a specific decision is just asking the model to write a textbook chapter about GTM.
“(no format contract anywhere in the prompt)”
No length, no structure, no banned phrases — so the model will return whatever shape feels natural, which is usually three paragraphs of warm-up and a bulleted list of things you already knew.
add: 'Return as: a 3-section brief — Segment, Channels, Gaps. Max 400 words. No generic advice that applies to every startup.'
Always tell the model the shape of the answer: sections, length, and what to leave out.
You are a GTM strategist. I'll give you my product context — audit my go-to-market approach and return a sharp, opinionated brief. Context: - Product: [one sentence — what it does and who it's for] - Target customer: [job title / company type / segment] - Stage: [pre-launch / just launched / scaling] - Current GTM plan or hypothesis: [paste it, or describe it in 2–3 sentences] - The decision I'm stuck on: [e.g. 'which channel to prioritize first' or 'whether to go direct vs. partner-led'] Deliver a 3-section brief, max 400 words: 1. Segment Fit — Is the target segment right? If not, who's a sharper bet and why? 2. Channel Bets — Rank the top 2–3 channels for this product and stage. For each: why it fits, what 'working' looks like in 90 days. 3. Critical Gap — The one thing in this plan most likely to kill the launch. Be specific — no generic 'make sure you have product-market fit' advice. Rules: No warm-up. No advice that applies to every startup. If you need to make an assumption, flag it explicitly.
/roast/example/role-crutch