Indictment: 'Make it good' is not a brief — it's a wish. This prompt hands the model a blank canvas, a vague audience, and zero constraints, then acts surprised when the output is generic slop.
see the specimen they pasted
hey can you write me a blog post about AI? make it good and not too long but also detailed. it should be engaging and creative and feel modern. for my startup that does AI stuff for businesses. thanks!
“write me a blog post about AI”
'AI' is a 40-year-old field with thousands of subtopics — no angle, no argument, no hook means the model defaults to 'AI is changing everything' boilerplate.
swap: 'about AI' → 'arguing one specific claim, e.g. why most businesses are buying AI tools in the wrong order'
“make it good and not too long but also detailed”
'Good', 'not too long', and 'detailed' are three contradictory non-instructions that tell the model nothing actionable about length, depth, or quality bar.
swap: vague qualifiers → 'under 700 words, one H2 per section, no bullet lists, ends with a concrete CTA'
“engaging and creative and feel modern”
Tells the model how the output should feel, not what to do — 'engaging' and 'modern' are vibes, not formatting or voice rules the model can execute.
swap: 'engaging and creative and feel modern' → 'conversational tone, no corporate jargon, open with a counterintuitive stat or claim'
“for my startup that does AI stuff for businesses”
'AI stuff for businesses' is the least specific company description possible and gives the model no audience, no ICP, and no differentiator to write toward.
add: target reader (e.g. 'ops managers at 50–500 person companies'), the startup's specific value prop, and one competitor to differentiate from
You are a B2B tech content strategist who writes for founders and ops leaders. Write a blog post for [Startup Name], a company that helps mid-sized businesses automate [specific workflow] using AI. Target reader: operations managers at companies with 50–500 employees who are skeptical of AI hype but open to ROI-backed arguments. Post requirements: - Title: punchy, specific, no 'The Future of AI' clichés - Length: 600–700 words - Structure: hook → problem → insight → solution angle → CTA - One H2 heading per section, no bullet lists in the body - Tone: conversational, direct, zero corporate jargon — write like a smart colleague, not a press release - Open with a counterintuitive claim or surprising stat, not a definition of AI - End with a single CTA inviting the reader to book a demo or read a case study Do not use the phrases 'game-changer', 'leverage', 'unlock', 'revolutionize', or 'in today's fast-paced world'. The post should argue one clear thesis: [insert your angle, e.g. 'most SMBs automate the wrong processes first and lose 6 months of ROI as a result'].
https://getmeerkat.dev/roast/8k3ce9gzea