Indictment: 'Make it good' is not a brief — it's a wish, and models grant wishes badly.
see the specimen they pasted
please help me write a really engaging blog post about marketing, make it good and professional and creative
“please help me write”
'Help me write' is a vague-verb classic — the model doesn't know if it's drafting, outlining, editing, or ghostwriting the whole thing.
swap: 'help me write' → 'write a complete, publish-ready draft of'
Replace every 'help me with' or 'help me write' with the exact deliverable: draft, outline, bullet list, rewrite — pick one.
“really engaging... make it good and professional and creative”
These are emotional adjectives stacked on top of each other — they tell the model how to feel about the output, not what to actually produce.
cut: 'really engaging, good, professional, creative' → add concrete specs: target audience, word count, tone (e.g. 'conversational but authoritative'), one clear angle or argument
Swap mood words like 'engaging' and 'creative' for measurable specs: who reads it, how long, what one idea it argues, what tone it uses.
“blog post about marketing”
'Marketing' is a continent — without a specific angle, audience, or argument, the model will produce a generic 500-word listicle that could have been written in 2009.
add: a specific topic (e.g. 'why email marketing outperforms social ads for B2B SaaS'), target reader (e.g. 'early-stage founders'), and desired CTA
Every content prompt needs a topic angle, a target reader, and what you want the reader to do or think after finishing.
“(no format contract anywhere)”
No word count, no structure, no section guidance — the model will invent a format at random, and you'll spend more time reformatting than you saved prompting.
add: 'Format: H1 title, 3–5 H2 sections, 700–900 words, no bullet lists, end with a single CTA sentence'
Always close a content prompt with a format contract: length, structure, and at least one thing to avoid.
You are a B2B content strategist with 10 years of experience writing high-converting marketing blogs for SaaS and tech audiences. Write a complete, publish-ready blog post on the following topic: [topic — one specific angle, e.g. 'why email marketing outperforms paid social for early-stage B2B SaaS'] Target reader: [reader — e.g. 'early-stage founders with no dedicated marketing team'] Tone: Conversational but authoritative. No jargon. Write like a smart colleague, not a consultant. Argument: The post must make one clear, defensible claim and support it with 2–3 concrete reasons or examples. CTA: End with a single sentence that tells the reader exactly what to do next. Format rules: - H1 title (punchy, specific, no clickbait) - 3–4 H2 sections - 750–900 words total - No bullet lists inside sections — prose only - No filler openers like 'In today's fast-paced world' - No sign-off or author bio Deliver only the finished post. No preamble, no commentary.
https://getmeerkat.dev/roast/48jet3z28a